After getting a website done, one of the first things my clients ask me about next is a Facebook page. Here are a few questions you might want to consider before jumping on Facebook.
Do you have time to post?
Starting out, I recommend to clients that they plan on posting to Facebook at least once a day, working up to two times a day over a period of months. The Facebook algorithm is a complicated thing – how often does your status updates from your page actually make it into the newsfeed of the people who “like” your page? Last year Facebook make some changes and now you see less and less of the pages that you like in your newsfeed. That is why now it is now more important than ever to work on your content, engage your audience consistently, and diversify your social media efforts.
Do you have valuable content to share or will you commit to writing valuable content?
Most people follow the 80/20 rule. I don’t know about you, but if I get a lot of status updates from someone telling me about their product being on sale and just sales-pitching me all day I will likely hide their posts or un-“Like” them. People are on social media to be relational … so make your content relational. Tell a story. Share things that fit the way you think, the way you do business, what is going on in your industry, inspiration … and it can be from you or from others who are influencers in your field. This is your 80%. For your 20%, give your audience valuable information with a good call-to-action that will lead them to want to learn more about your company or take advantage of a service/discount/etc. Writing good content takes time, but it is well worth the effort. I recommend writing a month’s worth of content before even starting your Facebook page so that when you start you can at least be a month ahead.
Will you engage your audience?
Facebook is more than just scheduling posts to run throughout the week. You need to be checking for comments and messages and working to engage with your audience when messages or comments pop up. Decide before you start how you will respond to negative comments as well as positive ones. At least once a week, check the analytics on your page to see how well your posts are doing and use that data for effective advertising possibilities.
Are you committed to stick with your marketing plan?
Things might get pretty busy for your business once you start consistently using your Facebook page, especially if you run paid advertising. Are you willing to commit your time or pay someone to help you commit to continue the effective marketing efforts? It would be pretty discouraging to do all that work and get a short-term return on your investment because you were too busy to do your updates and lost your momentum. With Facebook, consistency is the key. The more you post, the more likely someone is to share your content, leave a review, or engage with a message. If you drop off the Facebook world for a few months, it is like having to start all over again from the beginning. It’s a good idea to set aside at least a few hours a week to keep your content calendar at least a week ahead with content.
You don’t have to be overwhelmed by these things. That is why I offer my clients hourly social media packages to help them with their social media. Just having someone to find influencers, compile content lists for your approval, and actually schedule content to go out in a timely manner makes a huge difference in the time you will spend in social media.
If you have a handle on the content, maybe you need someone to show you the ins-and-outs of your Facebook page, teach you how to interpret analytics, or help you set up advertising campaigns. Contact me today at 434-661-8280 or email@example.com to set a time to talk about scheduling a personal consultation based on your specific needs.