Last month Twitter announced that it was making some quality feed changes — and a lot of people  are just beginning to see the impact of those changes in their analytics reports.

From Twitter:

Last year we began testing a quality filter setting and we’re now rolling out a feature for everyone. When turned on, the filter can improve the quality of Tweets you see by using a variety of signals, such as account origin and behavior. Turning it on filters lower-quality content, like duplicate Tweets or content that appears to be automated, from your notifications and other parts of your Twitter experience. It does not filter content from people you follow or accounts you’ve recently interacted with – and depending on your preferences, you can turn it on or off in your notifications settings.

The Takeaway:

Tweets are being filtered.   Yes, in this statement it says that you can turn off the filter, but I have found that with every update that Twitter does on my phone app, the filter is turned on again. A majority of the people who use the internet are not going to realize that this filter is on for them.  So it’s time to start thinking about changing the way you use Twitter.

If you post the same content often, you will see an impact in those tweets doing well.  In fact, sometimes I don’t even see those repeat tweets in the newsfeed when I check from different profiles.   This is a hard habit to break, especially if you use a nice scheduling tool like Buffer and can easily hit “re-buffer” to fill in all those tweet spots for your daily postings.  After all, the recommended norm for posting tweets is at least 3-5 times a day.   If you are going to share the same thing, try to think of different ways  to do it.  Use different pictures, try different wording in your tweet, maybe link it a different way.

If you have other Twitter profiles, you can retweet those posts to help give them some reach.  I would highly recommend using your employees as “social media advocates” to share if they are willing to help your content get some momentum in the new “quality filter.”

Of course, if you frequently create highly sharable content, this is the best option. Try to be consistent with how often you release new content, it really makes a difference to have a regular flow of good articles coming from your blog, directing people back to your website.

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